Design to Sell: Use Microsoft® Publisher to Plan, Write, and Design Great Marketing Pieces

Published:	March 15, 2006	Accompanying Media:	N/A
Author:	Roger C. Parker	Language:	English
Length:	288 Pages	Level:	Intermediate, Advanced
ISBN 13:	9780735622609	Technology:	Microsoft Office 2003
ISBN 10:	0-7356-2260-4	Format:	Paperback
List Price:	$ 29.99

About The BookPut the power of design to work for you—even if you’re not an expert!

Gain the competitive edge as you:

Plan for marketing success with Roger’s easy-to-use worksheets and templates

Craft compelling messages that engage your reader’s full attention

Master basic design principles and exploit the power of color, type, and graphics like the pros

Learn insider techniques that make your marketing materials credible, recognizable, and reusable

Choose the most effective medium and distribution method to match your needs and budget

Companion Web site includes:

Copywriting and design resources

Downloadable worksheets and templates

Numerous examples of effective design

About Roger C. ParkerRoger C. Parker is a marketing expert and popular author who teaches “non-designers” how to create compelling, professional-quality marketing materials. His books have sold more than one million copies worldwide, including Looking Good in Print, which is in its sixth edition. His other books include PowerPoint Presentations by Design and The Streetwise Guide to Relationship Marketing on the Internet. In addition, Roger has contributed numerous articles for the Work Essentials section of Microsoft Office Online.

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