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Streaming Cost Comparison
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Overview
This paper examines the costs of ownership for each of two specific media streaming service offerings, RealNetworksTM RealSystem G2 and Microsoft Windows MediaTM. The objective of this study was to determine which of the two major media streaming vendor products offers the better return on investment in a corporate environment.
This paper is intended for corporate executives, especially training and communications executives in Fortune 1000 companies.
Key Findings
The study demonstrates that companies have opportunities to realize significant business value with media streaming services. For both the Microsoft and RealNetworks solutions, streaming media results in positive returns on investment which increased over the three years studied. For each of the four business scenarios described herein, the savings gained by using streaming media rather than more traditional training and corporate communications methods for the three-year study period range from $1 million to in excess of $16 million.
The second major finding is that the Microsoft solution is more economical than the RealNetworks solution in every instance analyzed. The Microsoft returns on investment in the first year alone range from 23% in one scenario to as high as 730% in another. The actual net savings associated with these first-year returns are $536,920 and $1.2 million respectively. By the end of the third year the dollars saved with a Microsoft Windows Media solution range from $1.07 million to $17 million.
Note: This document was prepared by Approach, Inc., an independent professional services firm. Hosting of this document on the Microsoft Web site does not indicate any copyright ownership by Microsoft Corporation.
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